Midlife. Turn your life’s work into a digital business that funds your freedom.
You’re not starting from scratch - this is your most strategic move yet.
You’ve done the work, earned the wisdom, and outgrown the grind. You’ve got experience, depth, and a damn good idea. I help you turn that into an income-generating digital business that fits your midlife capacity, values, and voice.
No algorithms. No bro-marketing. No 12-hour hustle days. Just strategy that works. Refine your business so it works for you - with aligned offers, simplified systems, and a business model built for income and ease.
The new measure of midlife business success?
A digital business that pays well, feels light, and lets you breathe between the hormones, teenagers, and holy sht, I’m doing this my way.
I'm just like you...
So I know you don't need another funnel.
You need a business that reflects how you actually want to work - and live.
You’re not here for the 12-step content plan.
You’ve tried to fit yourself into the “grow at any cost” model that the millennials are pimping out - and felt the cost.
Now you want:
Clean offers that pay well and feel light & aligned to you
A business that supports your energy, not drains it
More income without more input - a system that brings clients in to stay
A schedule that protects your white space, not fills it
Luckily, that's exactly what I do around here...
Ways to work with me...
Are you passed the "just dabbling with an idea" stage?
I’m Lisa - Psychologist, business strategist, and online expert with 25+ years in the digital arena. I built a 7-figure brand from the ground up. Now I help midlife women do it their way - with smart strategy, lived wisdom, and space to breathe.
I know you're not for more to-do lists - but for structure that reflects your wisdom, your ambition, and your life. This is about building your fledgling business smarter: with clean strategy, focused energy, and income that feels calm and consistent.
1:1Â Coaching Options
Deep strategy. Psychology-led. Personalised to your capacity + vision.
Intensive coaching for women who want strategic support that matches their brilliance -Â and honours their bandwidth.
For any stage of your digital startup journey!
Choose from 90 minute intensive sessions to a 3/6 month package.
This is for the Woman who found the courage to go it alone...
If you've already taken the leap and built something with real potential - kudos, my friend. You’ve shown up. You’ve kept going. You’ve made it work.
But maybe you’re now noticing the friction. Because you’ve evolved as a woman. And the business you’ve built hasn’t caught up yet.
You’re not here to hustle harder.
You’re here to build from truth, with strategy that fits who you are now.
You’ve outgrown the content calendars and 10-step funnels.
You’re tired of translating advice from coaches who’ve never lived your chapter of life.
And you’re craving clarity that feels like peace - not pressure.
You don’t need another plan.
You need space. Support. And digital strategy that honours who you are now.
Welcome. This is where digital business gets to feel like you again. Regain your FREEDOM and learn how to become a successful digital business founder.
Hi! I'm Lisa
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I built the 7-figure business.
The products. The press. The awards.
Blogs written about me, invitations to speak, features on primetime TV.
I’d done what they said you were supposed to. Started from nothing, bootstrapped the whole thing with two babies in a pram and zero rulebook.
Used my IT background to build the website, knocked on doors to source suppliers, taught myself marketing from library books.
It worked. Until the version of success I’d built… no longer worked for me.
Because here’s what they don’t tell you:
Success built in your 30s doesn’t always fit your 40s.
Your values shift.
Your capacity changes.
And what you’re willing to trade — gets a whole lot clearer.
So I pivoted.
Went back to uni at 44. Earned a first-class psychology degree with distinction — while grieving my dad.
Trained as a therapist.
Worked with midlife women who were quietly asking: “What now? Who am I becoming?”
And I realised:
They didn’t need fixing.
They needed a framework that fit.
And I had it.
So I married my psychology expertise with everything I’d learnt building a sustainable, award-winning business.
Now I work with women in midlife who are ready to do the same.
Some are just starting.
Some are scaling back to scale smarter. All of them are done with the noise.
They want a business that honours their time, their energy, their brilliance. Not a copy-paste strategy from a coach living a life they don’t want.
If that’s you?
You’re in the right place.
I help women in midlife build bold, intelligent, sustainable businesses that mirror their version of success now.
Because it’s not about doing more. It’s about doing what matters.
And that’s where we begin.
My Credentials?